Lifestyle
/ˈlaɪfstaɪl/
The way in which a person or a group of people lives and works.
Life. Showcased in Style.
If you’re looking to create awareness, desire or intent to purchase, lifestyle content is a popular way brands are placing their products on social media.
Developing a relatable or desirable scenario where a product or service excels, creates the illusion that it’s the best possible solution in that instance.
Lifestyle content on social media is rapidly increasing as it adds a relatable human layer, blurring the lines between needs and wants as well as unobtainable and obtainable.
I have extensive experience in not only planning lifestyle content but also producing it first-hand.
